Who
Alana Schneider: a layout/design expert from
New York with an M.S. in adult education.
What
A training seminar aimed at creating effective design that captivates your target market and looks great in print.
When
Two half-day sessions on April 23, one in the morning and one in the afternoon.
Morning Class (8:30-12:00)
Afternoon Class (1:00-4:30)
Where
Fineline University room at
Fineline Printing Group
8081 N. Zionsville Rd
Indianapolis, IN 46268
Why
We've helped our customers make their projects look good in print, now we'd like to help them make their printed designs look great.
Skill Level
This seminar is ideal for those with little to no official design training. Seminar will cover basic design principles but include discussions that will prompt even the most skilled designer to think about simple but effective design elements in their projects.
Cost
Fineline University seminars are free to Fineline customers and those invited by our representatives.
If you encounter any problems using this page, please call Shawn at 317.872.4490 x267. Thank you!
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Our next Fineline University seminar will cover principles of good layout and design in regards to designing effective brochures, catalogues, etc. Alana Schneider, an expert in design for everything from webpages to catalogues, will guide attendees through the rules of good design with tips on aiming your design to your target market, layout principles, and font considerations. After a discussion of the elements of good design, you will get to experience them being put to use as she transitions the seminar into an open discussion about the do's and don'ts of design.
Discover who your audience is and what they need from you
Design for a diverse audience—the rules are different
First impressions: How to make a splash in 5 seconds or less
How to tell the difference between good—and bad—design (it may not be as obvious as you think)
Eye flow: What you need to know to keep readers riveted to the page
Harmony: To achieve it, weed out elements in your design that don´t fit
Clever ways to handle balance and proportion—and create visual energy
Graphic tricks for getting skimmers to look, stop and read
Too much text? How to lighten things up with boxes, sidebars and callouts
Sans serif or serif type? Where many designers go wrong
When all caps are OK and when upper and lowercase is better
The Design 101 seminar will consist of two main parts: lecture and discussion. During the discussion portion of the event, we will be critiquing and analyzing layout designs and trying to improve them with basic design techniques. We would like attendees to contribute pieces they have designed or are in the process of designing. Perhaps we can help you improve your design in a way you have not seen before. We will be requesting samples a couple of weeks prior to the seminar, but if you would like to go ahead and send a PDF of your design to Shawn Smith we would love to get samples early!
Note: Seating for this event is limited to 25 per session so please only register if you are sure you can attend. If you register and find out later that you cannot come, please email Shawn Smith so that space can become available for another. Thank you!
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