The Profits and Power of Direct Mail
Mary Ann Bennett
If you print anything that is delivered through the mail then you can't afford to miss this exciting Fineline University event! Fineline has once again secured a nationally renowned subject matter expert to come to Indianapolis for our Fineline University series. Mary Ann Bennett will join us August 25, 2010 to help Fineline customers communicate more effectively via direct mail—the leading choice of direct marketing channels.
Who Should Attend
This curriculum is geared towards professionals, whose jobs rely on effectively targeting and communicating with their customers, members, etc., including:
B2B and B2C Marketing Managers and Directors
Communications Managers and Directors
Advertising Agency Staff
Development, Membership, and Fundraising Staff
Consultants to Non-Profits
What You Will Learn
Minimize your postage and production costs
Maximize your delivery rates
Stand out from the crowd
Integrate mail with online marketing for maximum benefit
Choose ‘green’ options to demonstrate your responsibility
Uncover simple ways to ensure data quality
Understand when you should purchase a mailing list
Learn ways to test your mail to maximize ROI
Discuss best practices for variable data direct mail
Discover how you can expedite the delivery of your mail
Understand the impact of mail piece design options: size, address location, folds, etc.
PDF Overview
Learn More and Register


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