Fineline University

Fineline University is an ongoing series of educational events that Fineline Printing Group provides to our clients—at no charge. Each seminar topic is carefully selected and based on our customers’ expressed needs—not always directly related to printing and mailing. And each event is designed to ensure that content is practical so you have specific action steps to take back to your office and implement immediately.

Each topic is led by industry leaders and experts. Often, national experts are flown in to teach the classes. Conducted three to four times a year, each event is held in our Fineline University training room at our facility, equipped with up-to-date audio-visual capabilities.

Fineline University is another ways Fineline demonstrates our commitment to helping our customers grow their businesses and achieve their organizations’ goals. It embodies our quest that we will not ask for your business until we can help you improve it.

The Next Event

The Profits and Power of Direct Mail

Mary Ann

Mary Ann Bennett


Register Now

If you print anything that is delivered through the mail then you can't afford to miss this exciting Fineline University event! Fineline has once again secured a nationally renowned subject matter expert to come to Indianapolis for our Fineline University series. Mary Ann Bennett will join us August 25, 2010 to help Fineline customers communicate more effectively via direct mail—the leading choice of direct marketing channels.

Who Should Attend
This curriculum is geared towards professionals, whose jobs rely on effectively targeting and communicating with their customers, members, etc., including:

  • B2B and B2C Marketing Managers and Directors
  • Communications Managers and Directors
  • Advertising Agency Staff
  • Development, Membership, and Fundraising Staff
  • Consultants to Non-Profits


    • What You Will Learn

  • Minimize your postage and production costs
  • Maximize your delivery rates
  • Stand out from the crowd
  • Integrate mail with online marketing for maximum benefit
  • Choose ‘green’ options to demonstrate your responsibility
  • Uncover simple ways to ensure data quality
  • Understand when you should purchase a mailing list
  • Learn ways to test your mail to maximize ROI
  • Discuss best practices for variable data direct mail
  • Discover how you can expedite the delivery of your mail
  • Understand the impact of mail piece design options: size, address location, folds, etc.


    • PDF Overview

    Learn More and Register

    Fineline University for Non-Profits
    We have our first industry specific Fineline University and brought in four experts, covering topics on blogging, campaign strategy in recessions, direct mail essentials, and personalized cross media.

    Click here for key takeaways on this event.

    Event Planning Made Easy
    This seminar was geared towards our customers that handle special events in addition to many other job functions. They learned about developing a project plan and the critical details to address among many other tips, techniques, and tricks for pulling off flawless events.

    Adobe Suite Seminar
    This seminar was geared toward intermediate Adobe Suite users who want to learn advanced techniques and short cuts for improving their print products

    Photoshop-4-Print
    John Vollmer showed our audience how to rung colorful and complex pictures and shapes into perfect images for print projects and advertising campaigns.

    Design 101
    Alana Schneider shared tips for good design with good font, color, and graphic selections.