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E-Forum NewsletterOur emailed newsletter is sent bimonthly. It covers topics and valuable resources relevant to marketers. There is no charge to join and you can also register for Fineline’s more targeted communications, like our Mail Advisories and invitations to our Fineline Universities. |
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Green MarketingFineline Printing Group is at the forefront of providing printing options that are environmentally responsible. Whether it is our various green certifications or our policies and best practices, partnering with Fineline gives you options to prove your commitment to sustainability. Here are a few ways you can go green with Fineline. |
Fineline University and Mini Universities
Fineline University and Mini Universities are educational events that Fineline provides to our clients. Each topic is carefully selected and based on our customers’ expressed needs. And each event ensures that content is practical so you have specific action steps to take back to your office to implement.
Each topic is led by industry leaders and experts. Conducted several times a year, most events are held in our Fineline University training room at our facility on the northwest side of Indianapolis.
Our University series are another way Fineline demonstrates our commitment to helping our customers grow and achieve their goals. It embodies our quest that we will not ask for your business until we can improve it.
Mini Universities
It's difficult to leave your office for anything but lunch--and even that can be a challenge. That's why Fineline has developed Mini Universities to compliment our more robust Fineline University curriculum. Mini U's are different because they are more technical and hands-on, than conceptual. At two hours over lunch, it makes it easy to attend and easy to justify. This is just another way that Fineline gives you ways to improve your business.
Can't make our event? With an audience of five or more from your company, we can bring our curriculum to your location. Ask us for more details.
Save the Date!
NEXT MINI UNIVERSITY EVENT
SIZE MATTERS - Tips and Advice for Effective Signs and Displays
June 7, 2012 (11am to 1pm)
Enjoy a delicious lunch while you learn about the best substrate options for your sign projects. A brief segment on vehicle signage is included. We conclude with 8 design tips specific to large format print. You will leave the session with a solid understanding of both design and materials for creating effective and appropriate displays. BONUS: you will also receive your own substrate sample ring to take back to the office.
Intended Audience: Marketers, Advertisers, Event Planners, Agencies
Lunch and Learns
Fineline provides free Lunch and Learns covering a variety of print related topics ranging from List Hygiene and Direct Mail to QR Codes and Email Marketing. To see a complete list of potential topics, click here. We customize each topic to fit your questions and/or experience level. Lunch and Learns can usually take anywhere from 30 minutes to an hour, depending on your schedule. These can occur either at our facility or on-site.
For more information, including scheduling your free seminar, email us.
Past Events
Discovery Workshop: September 28, 2011
Our last Fineline University was exclusively for national and international fraternal, social, and professional organizations. This was targeted to Executive Directors and their go–to Marketing heads. It was a two hour "Lunch and Learn" limited to twelve participants. Fineline secured Frankie Gray from Kodak to lead this introspective session. He presented new and proven integrated marketing strategies and technologies and give participants case studies of what others in this industry are doing successfully. He consulted on how to better segment member data, be more relevant in communications, and get better returns on marketing dollars. Specifically, the session covered:
- Engagement Marketing - Analysis lead individualization combining customer intelligence with multi-channel strategy & creative execution
- Online-Offline Media Integration - mobile SMS shortcode, quick response (QR) code and social media listening platforms
Healthcare Marketing in 2011: Lead, Strengthen, and Differentiate: March 23, 2011
Download Fineline University Overview
Our first Fineline University in 2011 showed healthcare marketing professionals how to Lead, Strengthen, and Differentiate their efforts.
Participants learned timely and strategic information to make their marketing more impacting on their organization. Specifically, participants got:
- Insight into the trends shaping healthcare marketing in 2011 and beyond... including social media
- A renewed understanding of the importance of the Brand
- Expanded knowledge of Healthcare Reform's impact on marketing
The Profits and Power of Direct Mail
Fineline once again secured a nationally-renowned subject matter expert–Mary Ann Bennett–to come to Indianapolis to help our customers communicate more effectively via direct mail. Attendees learned how to minimize postage and production costs, maximize delivery rates, choose ’green’ options to demonstrate responsibility, understand the impact of mail piece design options, and much more. PDF Overview |
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Fineline University for Non-Profits
We have our first industry specific Fineline University and brought in four experts, covering topics on blogging, campaign strategy in recessions, direct mail essentials, and personalized cross media.
Click here for key takeaways on this event.
Event Planning Made Easy
This seminar was geared towards our customers that handle special events in addition to many other job functions. They learned about developing a project plan and the critical details to address among many other tips, techniques, and tricks for pulling off flawless events.
Adobe Suite Seminar
This seminar was geared toward intermediate Adobe Suite users who want to learn advanced techniques and short cuts for improving their print products
Photoshop-4-Print
John Vollmer showed our audience how to rung colorful and complex pictures and shapes into perfect images for print projects and advertising campaigns.
Design 101
Alana Schneider shared tips for good design with good font, color, and graphic selections.